Soba: Bento
Step 3: Standing out in your market
It’s vital that you stand out in your niche to attract inbound leads and build brand recognition with prospective clients.
For this session, we’re going to take a look at your services - which work you can deliver the best of, which you like doing the most, and which are most popular - and shape that into a point of difference.
Workshop (60 mins)
Delivery
Core deliverables
This session informs the content that we create for you - a lead magnet, a creds deck, sales collateral, and advertising - to make sure that your agency stands out in your market.
This content gives your prospective clients a clear draw towards you, showing them why you’re the best agency in their niche.
Hero services identification
If your agency offers a lot of different services to your clients, we’ll look at the services that you deliver the best and want to be known for the most.
Then, we’ll make recommendations for which hero services should be the main hook for your prospective clients. Once a prospect has converted on your core offering, you’ll be able to bundle in your other services to give them a wrap-around experience.
Messaging and framework for your USP
This will help us create the messaging you’ll take to market to support your new niche and hero service.
The messaging and framework for your unique selling proposition will underpin your advertising, your content marketing, your whitepapers and your LinkedIn campaigns.
On a larger scale, your new messaging will inform everything from your storytelling to shaping how people think about your agency.
Tone of voice identification
The way you speak is just as important as what you say. You may have a tone of voice already, or be leaning towards a certain tone of voice.
Whichever it is - even if it’s creating a new tone of voice - we’ll work with you to refine it, develop it, and make sure it fits with the people you’re talking to.
Whether you’re selling to buzzy start-ups or no-frills professionals, we’ll make sure your tone of voice is the right fit for your audience.