Seriously good research and market positioning…
…so you’re a literal no-brainer buy.
Exclusive to multi-million pound professional services firms.
No.1
Best performing digital campaign the world’s largest maltser has ever run. Built on positioning and messaging.
£300k
In new pipeline from a single event, following positioning and messaging work for AdobeMax 2025.
64%
Revenue growth, Q4 2025 vs Q4 2024, following repositioning.
“Storm at Soba didn’t just help us craft positioning statements for a client’s Adobe MAX booth - they helped us grow a pair and say something that actually mattered.”
Eric Moore, Owner, Brand Autopsy.
Nothing converts like certainty, and our research shows there's two reasons your prospects don't feel certain about you.
Either: Your biggest competitors own a clear position in the market; meanwhile, yours is so blurry buyers can't distinguish between you and everyone else. This makes you reliant on low prices in order to compete, and when you win new business it's because you seem to offer 'better value for money'.
Or: You used to own the market's narrative, but before you knew it, your competitors caught up and now you don't know how to get ahead again.
The good news: they can both be fixed.
The bad news: our research shows that buyers find 95% of brands completely forgettable and unremarkable, leaving only 5% to dominate the market. You're currently locked out of that 5%, so you're at risk of becoming a commodity, and the market punishes commodities with low pricing, high acquisition costs, longer sales cycles, and higher customer churn.
When firms can't articulate what actually makes them different, they default to what everyone else says (you've seen this across websites, advertising, and boardrooms).
And when your positioning is unclear, your market gets confused and they're forced to shop on price.
But don’t worry, you’ll soon be more memorable than a bowl of ramen in downtown Osaka.
Are you a sadist, or do you like when the competition beats you?
Here’s what you can do about it*
*We will build your market position and give you everything you need to defend it, but what we can’t do is make you use it.
The problems you're facing are the problems that Soba:IQ, our proprietary market research and analysis tool, was developed to solve. Prices start at 1.4% of your current annual revenue (minimum spend: £14,000.)
You've got the skill to impress your clients, but your growth has been unstructured before stalling completely. It’s time to get moving with research that uncovers what makes your customers tick.
Made for companies with £1 million £2.5 million in revenue.
You're scaling fast and you know that guesswork won't take you any further. Get the research, expertise, and insights needed to dominate your category.
Made for companies with £2.6 million to £5 million in revenue.
You need to defend your market share or enter new territory, and the competition is coming for you. Get the entire toolkit needed to ensure success and crush the competition..
Made for companies with £5 million to £10 million+ in revenue.
Our research uncovers what your market actually thinks about you versus your competitors: the gaps in perception, the blind spots, and the things you're doing that nobody notices. Then we build your market position around what actually makes you better than everyone else - without the buzzwords everyone else uses.*
*
Introducing…
Ramen Rascal
Ramen Rascal helps professional service firms gain and hold market share.
This dog’s happy-go-lucky face hides a killer instinct for crushing the competition.
Chairman Claw
Ramen Rascal’s arch-enemy, Chairman Claw, is the deep- pocketed company chairman that’s dominating the market.
This cat’s claws are shredding through your market share, but you don’t have to take it.
Why Soba?
Because your other options are generalist marketing agencies, ‘thought-leaders’ who don’t publish original research, and people who think ‘strategic partner’ is a defensible market position.
It’s no choice at all, is it?
Unlike our competitors, our work is backed by original research and an independently created and vetted database of more than 6,000 professional services companies.
We don’t put a finger in the air, position you on ‘vibes’, gut-feelings, or what an AI says - we have the data to track you against your competitors to see where and how you can stand out.
It’s research-based market positioning that makes you a literal no-brainer.
P.S
Our pricing is 100% transparent.
P.P.S
Commercial sensitivity is a big part of what we do. Don’t want us to publish your results? That’s OK by us. Don’t want us working with your competition? You’ll have to pay for it, but that can be arranged.
Storm Mackay (they/them)
Managing Director
The work we’re allowed to talk about…
Hyper Brew
Custom plugins for Adobe creative cloud.
Resulted in: 300k pipeline from a single Adobe Max event, 47% increase in booth traffic, and meetings booked with Disney, Sony, and The Pokemon Company
Integral
We automate the boring shit. You do the creative shit.
Integral brings leaders and employees together to navigate epic changes.
Work doesn’t have to be a four letter word.
Resulted in: a 64% increase in revenue (Q4 2025 vs Q4 2024) and 20% increase in average deal value.
Client Before and Afters
Standard Innovation
Make progress.
There’s no such thing as data, only knowledge and ignorance.
Integral
Integral brings leaders and employees together to navigate epic changes.
Work doesn’t have to be a four letter word.
Gemporia
Affordable jewellery.
Jewellery you don’t have to live without.
Inversity
Invent tomorrow, today.
Inversity trains aspiring technologists and then connects them to exceptional employment in the tech industry.
Ethan McCarty, CEO, Integral
“Storm and the team at Soba worked quickly with enthusiastic intellectual energy to evaluate the landscape of our competition, ascertain our secret sauce, and render it in approaches that differentiate our agency...[it] will make a meaningful difference for our business.””
The results: A 20% increase in average deal size and 64% increase in Q4 2025 revenue (against Q4 2024).
Olga Frantseva, Group Brand Communications Leader, Soufflet Malt
“Soba: Private Label supported us in launching our innovations to the market, leading up to a major beverage industry event. They produced bold and highly differentiating messaging for our campaign, which stood out and scored exceptionally with our audience!”
The results: Soufflet Malt’s best ever digital campaign - built on messaging and positioning.
This. Is. It.
Are you ready to beat the competition or will you keep being beaten by them?
If you’re ready to dish out the beatings, fill in the form. If you’re not, well, there’s no shame in being a bottom - is there?