Disgustingly good, market positioning

For multi-million pound professional services firms.

You’re here for one of two reasons…

Either: Your competitors are kicking you up and down the sector, and you're losing market share faster than you can say, "fuck, we lost more market share."

Or: You're used to doing the kicking and now you've got the fear that you won't be holding the line much longer.

The good news: you're right to be here.

The bad news: research shows that buyers find 95% of brands completely forgettable and unremarkable, leaving only 5% to dominate the market. You're currently locked out of that 5%, so you're at risk of becoming a commodity and having the market punish you for it with low pricing, high acquisition costs, longer sales cycles, and higher customer churn.

But don’t worry, you’ll soon be more memorable than a bowl of ramen in down town Osaka.

Are you a sadist, or do you like when the competition beats you?

Here’s what you can do about it*

*So expensive you won’t have to think twice

Research lead, market positioning, for professional services. Prices start at 1.4% of your current annual revenue (£1 million turnover min.)

You've got your problem-expertise match, but your growth has felt accidental and then completely stalled. It's time to get it moving.

Made for companies with £1 million £2.5 million in revenue.

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You're scaling fast and you know you can't keep making guesses about your category. Get the research, expertise, and insights you need to formalise your market position.

Made for companies with £2.6 million to £5 million in revenue.

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You need to defend your market share or enter new territory and the competition is coming for you.

Made for companies with £5 million to £10 million+ in revenue.

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Buzzwords are so deeply ingrained in business that more than a third (38%) of professional services companies rely on the same three.

The worst offenders are the ones you have all over your website: ‘business’, ‘solutions’, ‘services’, and ‘legal’. All combined into catch-alls like ‘business solutions’ or ‘management services’ and it makes you sound exactly the same as everyone else.* 

And if you’re saying exactly the same things as everyone else, why should anyone buy from you specifically? 

*

Ramen Rascal

Ramen Rascal helps professional service firms gain and hold market share.

This dog’s happy-go-lucky face hides a killer instinct for crushing the competition.

Ramen Rascal’s arch-enemy, Chairman Claw, is the deep- pocketed company chairman that’s dominating the market.

This cat’s claws are shredding through your market share, but you don’t have to take it.

Chairman Claw

Why Soba?

In the 1870s, John E. Powers changed advertising forever when he used honesty and simplicity to sell everything from sewing machines to rotten mackintoshes. 

Almost one hundred years later the world got its first look at Hemingway’s rules for writing, where he said to always be positive (something is affordable, not inexpensive, for example) and to create emotion. 

And then, in 2007, Drayton Bird published Common Sense Direct and Digital Marketing - the landmark book that taught hundreds of marketers their craft. 

Soba is the latest in a long history of experts bringing simplicity, directness, and honesty to how language is used to convey emotion, and to influence people to buy. 

We do not over promise, and we do not over complicate.

If you need us, you know it already.

Storm Mackay (they/them)- Managing Director

Taking you from Zero to Hero

Standard Innovation

Make progress.

Integral

There’s no such thing as data, only knowledge and ignorance.

Inversity

Integral brings leaders and employees together to navigate epic changes.

Affordable jewellery.

Inversity trains aspiring technologists and then connects them to exceptional employment in the tech industry.

Work doesn’t have to be a four letter word.

Jewellery you don’t have to live without.

Invent tomorrow, today. 

Gemporia

Client Before and Afters

Standard Innovation

Make progress.

There’s no such thing as data, only knowledge and ignorance.

Integral

Integral brings leaders and employees together to navigate epic changes.

Work doesn’t have to be a four letter word.

Gemporia

Affordable jewellery.

Jewellery you don’t have to live without.

Inversity

Invent tomorrow, today. 

Inversity trains aspiring technologists and then connects them to exceptional employment in the tech industry.

Experiences these people will never forget

  • "Storm and the team at Soba worked quickly with enthusiastic intellectual energy to evaluate the landscape of our competition, ascertain our secret sauce, and render it in approaches that differentiate our agency. My co-founder and I had fun engaging with the various creative concepts and the result -- rendered in product descriptions, brand positioning, and fresh website and social copy - will make a meaningful difference for our business."

    Ethan McCarty
    CEO and Co-Founder
    Integral

  • "Soba helped me evolve my approach, cut the fluff in my messaging, and got me thinking about my thinking. They really took the time to understand the difference between my business needs and my business wants, and worked with me to craft a no-BS approach to both."


    Kevinjohn Gallagher
    Owner
    PTPM.studio

  • "From the first informal call to the delivery of some very sharp, focussed (but also witty and enjoyable) copy for 3 product specific landing pages, I rated the experience of working with Soba very highly indeed. "


    Shane o’Doherty
    Founder
    GRAFT

  • "Working with Storm and the team with their no-BS approach was a breath of fresh air. They rewrote our entire website to clarify our whole proposition, and helped us show why 21st century businesses need RevOps (and why they should use us to do it)."


    Jamie Shuck
    Founder & CEO
    fluidity

  • "Soba has brought strong category expertise to Bamboo Orchard and given us a range of solutions to marketing challenges, with copy and creative thinking that has helped us win a number of high-value clients."


    Adib Bamieh
    Managing Director
    Bamboo Orchard

  • "Soba advised on the type of copy that would sell and worked with our people to create collateral that was creative, engaging, and distinct for each audience."


    George Oliver
    Director
    1284

  • "Working with Storm and Dan on the copy for my website has really helped elevate the redesign process and I'm definitely a lot more confident with my brand. Really enjoyable collaboration, thanks guys."

    Rory Buckley
    Founder
    Smoogles Design

This. Is. It.

Are you ready to beat the competition or will you keep being beaten by them?

If you’re ready to dish out the beatings, fill in the form. If you’re not, well, there’s no shame in being a bottom - is there?