For most companies, defining a niche and creating a narrative about their brand is at the bottom of their priority list.

The dichotomy of running a B2B business is that the areas in which you spend most of your time for your customers are often the areas you spend the least amount of time in for your own business.

Competition is a bit like Bran Flakes - it feels like a shit thing to have all the time, but boy, if it doesn’t help get things moving.

There’s a trend in business to huddle together for warmth. This usually means looking at what everyone else in your industry is doing, and then doing exactly the same thing - after all, nobody likes to be the outlier.

How often do you think about your brand and its equity? Over the years that you’ve been building your agency, your business' brand has started to mean something - to you, to your customers, and to your prospects.

Even in the age of automation, business is powered by people. This is true of every company: people write the ads, people make the sales, people build the client relationships. And most importantly: people buy from people.