The Soba: Private Label story
Founded to slaughter the boring. We make serious businesses seriously unforgettable.
Across our careers we’ve been bored to death by boring and bland business world, because of one thing:
Everyone looks and sounds the same.
This has made thousands of businesses harder to buy from, and much, much easier to pass up.
Soba exists to help make companies unforgettable, get them noticed by their dream clients, and dominate their market.
We’re big believers that origin stories don’t have to be boring or predictable.
We cut our industry teeth making some huge, bland, companies stand out in their categories.
They were lovely and talented people, but struggled to make a name for themselves and earn the kudos they deserved.
On a trip to the local ramen shop, we knew we could do more. We came up with a simple concept: distil what makes companies unique, interesting, and different, and ship it out all across the land.
It began an era of companies standing out from the crowd.
We called it Soba: Private Label.
Soba is a core ingredient in Japanese cooking that’s well known for its adaptability. Because it’s handmade (and still is, to this day) it’s built on a foundation of care and expertise.
Private Label is drawn from a rich history going back as far as the 1800s, when retailers purchased premium products from suppliers to sell under their own brand.
So, you know that’ll we treat you as one of our own, and because we’re boutique by design, you know we’re dedicated to taking care of you.
It was the perfect combination.
Adaptability, care, and expertise meet exclusivity and premium quality.
The one-man army
Seb Mackay
Managing Partner
Seb is Soba’s one-man army and Managing Partner.
His copy and campaigns have marketed cybersecurity products to Fortune 500 companies and governments, newspaper advertising packages to SMEs, and conversational AI solutions to the world’s biggest BPOs, among many other things.
He has more than a decade in the trenches, where he’s managed and built teams and marketed international products across APAC, North America and EMEA.
Seb firmly believes in three things: that B2B marketing doesn’t need to be boring; copywriting should sell; and that even numbers are superior to odd ones.
Get in touch
Fancy a hot bowl of ramen or sharing your secret yakisoba recipe?
Hell, you could even get in touch about advertising, copy, and content that will land you more clients.
Just send through an email telling us what you need and we’ll set up a call to see how we can help.