Simple messaging you can keep for decades.

The brilliance of what you do is lost in jargon, cliches, and marketing speak. This makes it harder for people who are not familiar with your business to buy from you, and easy for them to buy from your competitors. 

We strip away the obstacles between you and your potential customers, and make what you say  impactful, easy to understand, and even easier to buy. 

Seriously good messaging, for serious businesses.

The complexity and nuance of what you do gets distilled down into one, simple, message, that your customers will  understand in seconds.

Our process follows precedents set by the world’s biggest companies and legendary advertisers - one clear message, one clear concept, and one clear target market - so buyers know what you do, how it will help them, and why they should trust you over everyone else.

Designed for your needs,

and your budget.

If you think you could be better at explaining what you do, who you do it for, and why people should buy from you, this is how we can help. 

Soba: Miso

A series of workshops that give you what you need to make your own changes.

Soba: Maki

A series of workshops, and we’ll work with you to implement the changes across your business.

Soba: Bento

A series of workshops, plus the implementation that comes with them, and every piece of content you need to take it to market.

Why Soba?

In the 1870s, John E. Powers changed advertising forever when he used honesty and simplicity to sell everything from sewing machines to rotten mackintoshes. 

Almost one hundred years later the world got its first look at Hemingway’s rules for writing, where he said to always be positive (something is affordable, not inexpensive, for example) and to create emotion. 

And then, in 2007, Drayton Bird published Common Sense Direct and Digital Marketing - the landmark book that taught hundreds of marketers their craft. 

Soba is the latest in  a long history of experts bringing simplicity, directness, and honesty to how language is used to convey emotion, and to influence people to buy. 

We do not over promise, and we do not over complicate.

If you need us, you know it already.

Seb Mackay - Managing Director

Seriously good reviews

  • "Soba helped me evolve my approach, cut the fluff in my messaging, and got me thinking about my thinking. They really took the time to understand the difference between my business needs and my business wants, and worked with me to craft a no-BS approach to both."


    Kevinjohn Gallagher
    Owner
    PTPM.studio

  • "From the first informal call to the delivery of some very sharp, focussed (but also witty and enjoyable) copy for 3 product specific landing pages, I rated the experience of working with Soba very highly indeed. "


    Shane o’Doherty
    Founder
    GRAFT

  • "Working with Seb and the team with their no-BS approach was a breath of fresh air. They rewrote our entire website to clarify our whole proposition, and helped us show why 21st century businesses need RevOps (and why they should use us to do it)."


    Jamie Shuck
    Founder & CEO
    fluidity

  • "Soba has brought strong category expertise to Bamboo Orchard and given us a range of solutions to marketing challenges, with copy and creative thinking that has helped us win a number of high-value clients."


    Adib Bamieh
    Managing Director
    Bamboo Orchard

  • "Soba advised on the type of copy that would sell and worked with our people to create collateral that was creative, engaging, and distinct for each audience."


    George Oliver
    Director
    1284

  • "Working with Seb and Dan on the copy for my website has really helped elevate the redesign process and I'm definitely a lot more confident with my brand. Really enjoyable collaboration, thanks guys."

    Rory Buckley
    Founder
    Smoogles Design

Get in touch

Fancy a hot bowl of ramen or sharing your secret yakisoba recipe?

Hell, you could even get in touch about some seriously good messaging for your business.

Just send through an email telling us what you need and we’ll set up a call to see how we can help.