Soba: Bento
Step 4: Telling your story
In every industry, people buy from people. That goes double for agencies, where so much of our work comes from our personal networks and referrals.
We’ll use your story, your differentiation, niche, and brand positioning to inform these outputs of your Soba: Bento.
CEO Interview (60 mins)
Delivery
Your brand story
Once you’ve niched, your prospects will need to get to know you. That’s why we take time to learn your story, and then turn that story into a compelling narrative that helps clients buy into your brand.
The narrative we craft for you will capture the attention of your ideal clients, and take them on the journey to knowing you, liking you, and then finally trusting you with their business.
A new corporate brochure
The best way to introduce yourself to new prospects, educate them about your company, and show them exactly what you can do for them.
Your new corporate brochure will be written in your tone of voice, targeted to your niche, and fully designed in your brand.
A lead magnet
Lead generation should never stop, but one of the biggest challenges is finding the time and resources needed to be able to maintain it. This lead magnet will take care of the heavy lifting for you.
You can use it as gated content for email capture, post extracts as LinkedIn content, or use it to re-ignite cold contacts or lapsed clients in your CRM.
A new creds deck and sales collateral
You’re in the door, but now you need to close it.
Your new creds deck and sales collateral will position you as the expert option, show off your work with case studies, illustrate your ways of working, and give prospects the confidence they need to sign off on your partnership.