Soba: Bento
Step 2: Defining your niche
Your niche is a tightly defined set of people, products, consumers, and problems that your agency can solve and be known for.
There’s some debate over whether you should have a niche or a narrative, but this is nonsense. You should have both.
Having a strong niche shows your clients that you’re for them; that you know about what they do, and are best-equipped to solve their problems. It tells your clients that you're focused, and it makes your agency more attractive because of it.
Workshop (90 mins)
Delivery
Strongly defined target prospect profile
In order to make your agency known as the best choice for your ideal customers, we first need to establish who they are - from industry to company size.
You may already have an idea of who this is or could be, or you may not have had chance to think about it. Either way, we’ll work with you to assess which customer profile fits best with your strengths, offering, and experience.
Set of identified prospect challenges
Every business faces its own challenges: an FMCG company needs to stand out on supermarket shelves in a way that SaaS companies don’t, while SaaS companies need effective ecomm solutions that FMCG companies never need to think about.
We’ll ensure your agency speaks the same language as your target customer, with a clear service proposition designed to appeal to them.
Your agency’s value proposition
Establishing a clear value proposition for your agency helps your target prospect quickly understand what you do and what value you can bring to them.
We’ll make sure that your value proposition speaks directly to your niche, solves the problems that they have, and uses language that they understand and relate to.
Solving your prospects challenges
We don’t want to promote you as just another digital marketing agency, offering just another set of digital marketing services.
We want to position you as the most logical, most credible, most appealing option for solving your target audience’s challenges.
Your experience, plus the services you offer and excel at, will not only help define your best-fit target customer, but also qualify you as the best solution to their specific challenges.